For over two decades KNL has really been just one person, Frank Matowitz. All the skills from being an award winning one-man-band production company to making clients sites rank #1 on Google, it’s me and who we need.
Since 1997 KNL has been an award winning leader in new media development. I was one of the first companies to include entertainment video on CD ROMs and 20 years ago now, developed one of, if not the first, TV Shows streamed over the internet way back in 2000. Long before Youtube or any other video sharing site existed. That show was “Next Level TV” and it was to be the first of many shows to be on my streaming platform. Think of it as like a Youtube for for serious video producers. No cats falling off of TVs. LOL, which is one of the things that made Youtube famous… I have always been ahead of the curve. And right now is no different. If you need new media services including websites, SEO, SEM, Digital Photography or Digital Video production give me a call.
Here is my work experience in the field. I have chosen to work as an employee for these companies because it is just easier with taxes and all the details of HR that a freelancer needs to take care of. It simplifies things.
My most recent employment was with HPA in Saint Petersburg. Prior to my employment they outsourced everything. They had a VP of marketing that had a wonderful vision for the company. It was to bring in-house all the media services so they had complete control of their digital presence. Unfortunately I was brought on by the VP at the end of their tenure. They spent years there burning the midnight oil and just had hit the wall and burned out. They needed to move on and without a captain to steer the entire marketing ship it was no longer feasible to continue the process of bringing it in house with no one to control it all. They will be outsourcing their digital media services once again. While there I:
They owned several businesses and I worked for two of them while with them. I started out at Boom Interactive Learning, LLC. where I was brought on in May of 18 as the Digital Marketing Manager. Boom is an online e-learning company that builds their own products. They were in the online driver’s education industry in 2 states when I came on board. While there they expanded to include:
While there they consistently ranked on the front page of Google just weeks after me arriving and are there still for over 20 of their primary keywords. Many of them in the top 3 spots but here is what is important. One of the important strategies I employ is to set up product or service based sites in addition to the company website. So when you do a search in their industry for one of their products at one point when I was there, they held six of the nine places on the front page of Google for 5 of their primary keywords. They literally owned the front page, not just the top spot. They still have several keywords that is true for but since I’m no longer there and they have used the strategy I taught them on how to quickly and efficiently create top ranking websites. They’ve used it to put up all new sites. Because the content is the same and there is a long history of being at the top, much of it is still in tact.
Something very interesting every business owner should know that I learned while there is that in PPC advertising there is no regulation or accountability for cellular carriers and their IPs. Why is that important? In PPC there is a fraud scheme called “click fraud”. That is when a competitor clicks on your ads to burn up your ad budget so your ads don’t show. Google has some precautions built into their system to prevent this but it is like the police. They enforce it the next day by not charging you for the bad clicks. But you still lost the business for that day… I noticed something funny in their PPC campaigns and set about to find out what had happened. We had a price per conversion where it could be no higher than $30 per sale. So if an ad costs $1 1 in 30 would have to buy or it is now costing more to advertise and you’re losing money. When we started the conversion cost was about $7. Great right? But after the better part of a year it started to climb. Here is what I learned.
The click fraud was coming from Detroit. There is what is known as a “Click Farm” there where people get in the old abandoned houses where no one is and they set up generators to power them. In the house they have tables and tables of phones set up that have bots on them that do nothing but click ads. Here why the use phones, because the tel-comm companies didn’t build the system with any ability to govern it. It is literally the Wild Wild West with no rules or regulations to stop or prohibit this kind of behavior. If someone uses their computer to do it there is an IP that registers and they know what computer it came from. But on the cellular network every time you connect you get a new IP and they all rotate furiously so there is no way they can track or stop someone from doing that. I called all three major carriers at the time and spoke with their IT and legal departments. There was no way they could do anything about the click fraud. So we had to cease the campaigns and I had to fight Google to get over $5,000.00 restored to the company.
21st is a business that sells businesses in the home healthcare industry. If you want a home care business you go to them and write a check and they deliver you a home care business for your state all legal and signed, sealed and delivered. I Was brought on to improve rankings and increase lead generation.
21st is one of the two companies in my career that the PPC campaign was so successful Google asked for access to monitor it to see how it was configured and run.
We were so successful in turning around their digital presence they had the financial resources to change their business model from just selling businesses to a franchise model. The PPC campaign had over a 500% increase in conversions. Although I wasn’t responsible for all the changes that business did to grow, I did my part in getting it the resources in sales so it had the financial means to take it to the next level.
At one time this company was responsible for importing more than 90% of the Kratom that was brought into the United States. The owner of the company hired me for my first remote job after speaking with him at length on the phone.
They had an eCommerce website that was built on a platform that had cease to exist for more than 4 years. They just kept running millions of dollars of transactions through a website that was just waiting to be hacked. The owner knew it was a disaster waiting to happen but no one wanted to deal with this mess.
They had over 200 products and 25,000 clients with hundreds of thousands of dollars, sometimes over a million in transactions a week. Myself and a fellow programmer completely redeveloped the web presence and locked it down secure and as hack-proof as can be. When the website was launched Christmas Eve 2016 it tripled it’s traffic for over 5 months while I was there finishing up and had a bounce rate below zero. 0.24% bounce to be exact. Literally no one left that website without going through it.
The best part of this job though was I got to temporarily relocate to Southern California for 3 months to finish up the details of the project. They needed new product images and all the new SEO work needed to be done so the owner invited me to come out there. What an amazing experience. I crossed half a dozen things off my bucket-list that I didn’t ever think I would have the chance to do. Things like ride a Harley on the Pacific Coast Highway. See the Golden Gate Bridge. Yeah, iconic things.
The company changed hands and I’m still in contact with that owner today.
Just prior to that I revamped a local hardware company and their web presence. They are now at the top of their industry using the most basic primary keyword in their industry.
This company is using Magento as their eCommerce platform so I know my way around that as well. We did several things to help boost the companies online branding. I created “How To” videos for the use of their products that the still use. Here is an example
This is one of the companies I worked for that I was able to get unsuspended from Google. The owner had run the digital marketing and like owners do, they wanted to get an advantage over the competition. Problem was, they invested in what become black-hat techniques and then never cleaned it all up.Once I got them unsuspended we were able to unseat the industries long time #1 ranked website. Their competitor is the industry standard. Been in business over 70 years and #1 on the Internet since the 80’s. They have since fallen to #2 but it improved the business so much that they needed to upgrade their servers and hire additional sales staff.
Prior to that I built an entire IT department and web presence for one of Tampa’s biggest independent companies. When I was brought on the former webmaster had passed away and all of his work had been lost and they were under a Google Suspension for black-hat techniques.
I also accomplished the following:
The list is long and at some point I will make a comprehensive one but for now let me tell you what else I’ve done.
Previous to that I worked with Andy and Holly Wood of Titan Home Lending. Andy is a very highly respected instructor for the FHA 203K mortgage program. I met Andy through Ronald McDonald while I was his webmaster managing over 500 domains. Andy just had a one page HTML site that had a picture, one paragraph and his contact info. He was no where to be found on the Internet if you didn’t have his URL. Well, 2 years since then Andy and Holly are in the #1 position for “203K mortgages Florida” and “203K mortgages Tampa”. Search it for yourself. Remember, this is the #1 position in Google. Not just the first page, the #1 position on organic rankings.
But besides the awards I’ve won for video production I’m most proud of the fact that Mike L. Murphy chose me to work with when he was doing a project in the area. Mike worked in Hollywood for years on such block busters as “Iron Man” and “Lord of The Rings” just to mention a couple. We developed a motivational program that included Olympic Gold Medalist Steven Bradbury of Australia.
Let me give you some more background.
I pioneered viral video marketing and NEW MEDIA VIDEO MARKETING for business: internet, cell phone and iPod marketing long before anyone else.
Are you in need of professional photography services for your event, product or publication? I’ve shot everything from professional sports to fine art and most everything in between I have the experience you need to get the images you want.
And no New Media company is complete without offering Internet services including web design with SEO. Why waste extra money hiring a web designer AND an SEO company when if your website is designed properly from the start you only need one? I use the latest technologies in content management systems that give your website power like never before. Decide you need a new functionality added to your site? It takes hours not days to add features like newsletter signups and photo galleries. And the really great part is that if you have someone on your staff that is well versed in a word processing application they can update your website from anywhere there is Internet access and they have a computer or even a phone! You are not at the mercy of the developer. I treat my clients the way I want to be treated.
And if you need video production for your site or professional photos it is what I love doing. From television to published photos, I’ve got you covered.
How about e-commerce? Need an online store? I’ve set up dozens of carts.