In last weeks blog I mentioned Social Networking and that it has an importance in how your website is ranked. One of the key things that social networks offer is dynamic content and the ease to produce it.

Your top 3 social site you must be utilizing are Facebook, Twitter and Youtube. If you are not using these and video to promote your business you are way behind the curve.

Over 10 years ago I produced the very first TV show I know of for the Internet. It was a fun show about attractive women exploring fun and exciting things. We went sky diving and the women learned to ride motorcycles and all kinds of stuff like that. The thing is when I was doing the show I thought it would blow up and take me with it. Well, it got tens of millions of hits but obviously I'm still here. The problem was when I would pitch it to people to be sponsors they almost always replied by turning their head to the side like the RCS dog and saying “TV? On the Internet? Whose going to watch TV on their computer???” Well, 10 years later everyone! And keep in mind that smart phones and tablets didn't exist. The main way to connect tot he Internet then was AOL.

But my point is that you have to have video to promote your business or product. If you notice now in search returns you have the paid returns at the top and right below if there are videos you will see them and then the regular search returns. You have to have video if you really want to be found and you need to post it on social networking sites.

The reason social networking is so important is exactly the reason given in the movie “the Social Network”. If you are one of the few people on the planet that didn't see it Facebook was created because people want to hook up! And they want to see what is going on without being invasive.

Another reason you need to use SN is because there are people that are literally addicted to it and if you can get them to assist you then you have a free marketing team. But that is tricky! When people are on the Internet for some reason they lose all sense of respect and personal responsibility. They will say the most offensive things for no reason. There are a lot of people out there like that.

One of the keys to using the SN for marketing is not to just get on there and push your agenda. You have to be savvy about it. You need to get on and build relationships with people. Then let them ask you about yourself and that gives you the chance to tell them about what you do. Then offer them some kind of deal because they are your “friend” and if any of their friends need your services offer them the discount too. But NEVER, NEVER get on there and push products or services and leave it at that. You will get slammed quicker than you can strike a match.

You need to build relationships with these people. Make them your online friend and you have to nurture these relationships just like you do in real life. THEE most important part of business is not what you know or how good you are at what you do it is who you know. And that is going to be the subject of next weeks blog. The primary key to a successful business.